luxury real estate

  

How to Distinguish a Luxury Home


  • The luxury home market is usually defined, depending on the local market, as the top 10% of homes listed by asking price or homes listed above $500,000. Something that makes luxury home sales different from others is that each property often requires its own marketing plan. Another difference is that the buyer is more likely to be from out-of-town or state, often more than 500 miles from the location of the property.

Connect Your Luxury Property to Qualified Buyers


Marketing luxury properties can be complex and requires partnering with an expert who brings the right amount of discretion, contacts and sophisticated tools and expertise selling exceptional real estate. Luxury buyers expect differentiation so we market to this niche of affluent consumers using sophistication and precision. We know that marketing luxury homes requires different strategies than selling more typical homes and properties. It is about selling an experience to potential buyers locally and globally. It is critical to identify where to locate these prospects and get their attention. First Impressions are critical and paying attention to the details, using sophisticated and high quality attractive marketing materials to showcase the distinct qualities and amenities can guarantee grabbing and holding the affluent buyer’s attention. In today’s luxury home market consumers don’t demand visual content, they expect it.

Having an enviable network of both local contacts and international real estate professionals’ is one of the keys to successfully selling a luxury home. That is why Coldwell Banker Mckenzie is part of some of the biggest Luxury Real Estate Networks in the world. Coldwell Banker Previews International® and Who’s Who In Luxury Real Estate / LuxuryRealEstate.com. When we list luxury properties, we make sure they are presented to the right prospective buyers from all over the world, in addition to your local neighborhood.

  

 

 

 

 

LuxuryRealEstate.com