QR Codes Are A Mobile Friendly Way To An On-line Resource.
QR (Quick Reader) codes, also known as tags, are relatively new to consumers in the United States but this type of technology has been used for years in both Europe and Japan. Consumers are familiar with a QR code linking them to a website, videos, images or a type of advertising channels.
These two-dimensional images are a good way to bridge the gap between materials and the internet. Print advertisements become intetractive by creating an instant connection to the web via a smart phone's browser, with little effort from the consumer.
QR Codes are typically seen on:
- newspaper advertisements
- ad flyers